Multitrance Cannabis Incense Sticks, Dry Cannabis & Blueberry

Blueberry is a fruit and a cannabis strain, and that is not a coincidence

Look down the Multitrance incense range and the scents sort themselves into two obvious groups. There are the confectionery and kitchen notes, bubblegum, chocolate, vanilla, cookies. There are the fruits, lemon, mango, strawberry, coconut. And then there is blueberry, which sits in both worlds at once.

Blueberry is a famous cannabis variety in its own right, and has been since the 1970s. The name carries weight in a way that mango or vanilla simply does not. So when a company builds a cannabis-themed incense line, blueberry is the one fruit that arrives already meaning something.

That duality is why the range contains two of them. In the fruit-led range this scent is called Dry Cannabis and Blueberry, which describes the two things you are smelling. In the strain-named range the same idea is sold as Blueberry Haze, which references the plant rather than the fruit. The maker's own web addresses distinguish them as blueberry scented and blueberry aroma, which is not much of a distinction and does not help anybody.

They are different products with different recipes, and we carry both. The short version is that this one leads with the fruit and the other leads with the herbal side. Our page for the Haze listing goes through that range properly.

Fruit is the hard thing to put in an incense stick

This is worth understanding before you burn one, because it explains why blueberry incense smells the way it does rather than the way you might expect.

Walk into any incense shop and the shelves are dominated by wood, resin and spice. Sandalwood, frankincense, patchouli, cedar. There is a reason for that, and it is chemistry rather than fashion. Those materials are built from heavy, heat-stable aromatic compounds that survive being smouldered and release slowly over the length of a stick.

Fruit aroma is the opposite. What makes a blueberry smell like a blueberry is a large set of very light, highly volatile compounds, many of them present in tiny quantities. Heat them and the lightest ones evaporate first, which shifts the balance of the scent away from what you started with, and several simply degrade rather than survive the trip.

So nobody makes a fruit incense that smells like fresh fruit, because it is not really possible. What they make instead is a confectionery version of the fruit: rounder, sweeter, more sugared, closer to a boiled sweet or a syrup than to the thing on the bush. That is what this stick does, and it is a design constraint rather than a shortcoming.

The practical consequence is that if you want something that smells like the plant, a fruit blend is the wrong end of the range and the plain Dry Cannabis Leaves scent is the right one.

What it actually does to a room

The blueberry arrives first and arrives sweet. It reads as jam or boiled sweet rather than fresh berry, with that slightly synthetic purple edge that blueberry flavouring almost always has. Anyone who has met blueberry in a vape liquid or a sweet will recognise it immediately.

Underneath, the dry cannabis leaf note is drier, greener and a little hay-like. It is doing useful work here, because on its own the blueberry would be cloying, and the herbal base gives it something to sit against. The two are not blended into one smell so much as stacked, and you tend to notice them separately.

The base note is the more persistent of the two. Sweet fruit tops fade first, which is the same volatility problem described above playing out over the half hour a stick takes, so what is left in the room after it has finished is more herbal than what you smelled at the start.

On strength, this is a sweet scent and it behaves like one. It carries further than a plain wood incense and it settles into soft furnishings more readily. In a small room with the door shut it will be a lot. In a hallway or a larger room it is comfortable.

There is no CBD in these, and the mislabel is everywhere

This needs stating plainly because the internet disagrees with itself about it.

These are incense sticks. They carry a cannabis leaf aroma and a fruit note. They contain no THC, which the maker states, and they contain no CBD either, which the maker also states and which almost nobody repeats. There is no cannabinoid in them of any kind.

Despite that, the phrase CBD incense sticks is in circulation for this exact product. One UK retailer still has those three words in the web address it uses for the range. It is an easy mistake to make when a company sells CBD teas and CBD sweets alongside its incense, but it is a mistake.

We will hold our own hand up here too. The description our catalogue system generated for this product called it a CBD isolate hemp accessory, which is wrong on both counts. It is neither an isolate nor a source of any cannabinoid. That text has been replaced on this page.

Nothing in the UK rules covering CBD products applies to a stick of incense, because there is nothing in it for those rules to govern. What does apply is common sense about burning things indoors, which our coconut listing covers properly.

Everything on this site is 18+ only.

The maker's own pages will not help you check any of this

A small warning that applies to the whole brand rather than to this scent.

Multitrance has product pages for both of its blueberry incenses. Neither of them opens. Both return a not-found error, while the address is still listed in search results, so you can click through from a search and land on nothing.

This is the second Multitrance range we have run into with the same problem. The product pages for the Bubbly Billy Buds chewing gum behave identically, and we noted it there too. The brand's category pages are live. It is the individual product pages that have gone.

The practical result is that when a specification is in doubt on a Multitrance product, the manufacturer is currently not a source you can check against, and you are relying on retailers and distributors repeating each other. That is exactly the situation in which errors like the CBD label above take hold and stay.

Who should choose a different scent

Anyone who dislikes sweet fragrance. This is one of the sweeter sticks in the range and the blueberry is not subtle. Dry Cannabis Leaves or Nag Champa are the drier choices.

Anyone hoping for something that smells like fresh blueberries. It does not, it cannot, and no incense does. What you get is the confectionery version.

Anyone burning incense in a small enclosed room with fabric in it. Sweet fruit scents linger in curtains and upholstery far longer than wood-based ones, and blueberry is a distinctive enough smell that you will still know it was there days later.

Anyone who wants a cannabinoid. There is none in this, and there is none in any incense. Our CBD range is the other side of the shop entirely.

And anyone buying with the Haze range already in their basket should check which blueberry they have. The two are easy to confuse and are not the same recipe.