Bubbly Billy Buds 10mg CBD Lollipops, Display Box of 100

What is actually in one lollipop

These are conventional hard-boiled lollipops with a soft bubble gum centre, made in the EU, and the CBD is carried in the boiled sugar rather than in the gum.

The manufacturer publishes a full ingredients list, which is more than most confectionery in this aisle manages: sugar, glucose syrup, gum base, citric acid as the acidulant, cannabis extract containing CBD, and colourings. The colouring varies with the flavour, which is why you will see E163 quoted on one listing and E101i and E160c on another. Those are anthocyanins, riboflavin and paprika extract respectively, and the difference is simply that a purple lolly and a yellow one are not coloured with the same thing. No page explains that, and it reads like a contradiction if you compare two shops.

What is not published anywhere, by the maker or by any retailer, is allergen information. That is now the third confectionery product in a row where we have run into the same silence, and on a sweet containing a gum base and glucose syrup it is a fair thing to want before you order. Ask us and we will chase the specification from our distributor.

One point on the cannabinoid itself. Our own catalogue record for this product carries no strength figure, which is a gap in how the range imports rather than a statement about the product. The manufacturer is unambiguous: 10mg in each lollipop.

Ten milligrams is a more interesting number than it looks

The Food Standards Agency advises that healthy adults keep their CBD intake from food supplements to no more than 10mg per day. That figure was announced on 12 October 2023, revised down from a much higher earlier one after the agency adopted advice from the Advisory Council on the Misuse of Drugs. It is precautionary consumer advice rather than a legal limit.

One of these lollipops is 10mg. So a single lolly is the entire daily figure the FSA suggests, in one sweet.

We are pointing that out because it is genuinely useful context and because absolutely nobody selling these says it. We are not telling you what to consume, and we do not give dosage guidance on product pages. What we will say is that the number on the pack means something specific in a UK context, and that a 10mg piece is a considered size rather than a token one.

It is also worth the comparison in the other direction. Some CBD confectionery on the UK market carries figures many times higher in a single sweet, and a buyer moving between products by pack total rather than per piece can end up somewhere very different from where they intended. Per piece is the number that matters, which is why the comparison further down is built on it.

All ten flavours, and where each one sits on our shelves

The manufacturer makes ten. The best competitor page we found lists nine, most list eight, and two of the ten are recent enough that only one shop has them at all.

We carry all ten, which as far as we can tell is the most complete range published by any UK retailer. The awkward part is that they are currently spread across several listings on our own site, for reasons explained further down, so the table below tells you exactly where each flavour lives.

On taste: these are unapologetically sweet-shop flavours rather than anything botanical. The CBD extract is not something you taste, so what you get is the flavour on the label and then a change of texture when you reach the bubble gum in the middle. The sour ones carry an acid coating that fades after the first few seconds.

The ingredients list calls the CBD a flavouring

This is worth reading properly, because it is a genuine detail that two retailers reproduce word for word without anybody noticing what it says.

In the published ingredients, the cannabidiol appears as: flavour, cannabis extract containing CBD. Not as an active ingredient, not as a supplement, but under the flavourings heading.

Set that beside the UK position on ingestible CBD. Anything eaten or drunk that contains CBD falls inside the Food Standards Agency's Novel Foods regime, which requires authorisation, with validated products appearing on the FSA's public list. Vapes and topicals sit outside that regime entirely, but a lollipop is unambiguously a food.

We are not going to tell you what to conclude from the labelling choice, and we are not alleging anything about anyone's intentions. What we will do is be straight about our own position: we have not verified that this product holds a validated Novel Foods listing, so we are not claiming that it does. If that matters to your purchase, ask us and we will tell you exactly what documentation we hold from our distributor.

While we are on compliance, the THC claims for these lollipops disagree across the shops selling them. The manufacturer says zero per cent. One retailer says no THC at all or trace amounts below a hundredth of a per cent. A third quotes a two tenths of a per cent figure and presents it as the reason the product is within the UK legal limit. That last framing is the one to be careful with. The percentage comes from Home Office rules governing what a licensed grower's standing crop may contain in a field. The consumer test is a quantity: no more than 1mg of controlled cannabinoids in the container, whatever size the container is.

How these compare with the other CBD sweets we stock

The only honest way to compare confectionery is per piece, because pack totals describe how much you were sold rather than how much is in the thing you are about to eat.

Where a maker publishes a per-piece figure, it is in the table. Where only a pack total is published and the split across the pack is not, we have said so rather than dividing and presenting the result as fact. That distinction is the whole point of the table.

Why the same lollipops appear under two brand names here

If you browse our sweets aisle you will find these lollipops under Multitrance and also under Bubbly Billy Buds, with different flavours under each. That is not two products.

Bubbly Billy Buds is the brand. Multitrance is the company that makes and distributes it. Our catalogue currently imports some of the range filed under one name and some under the other, and separately splits the single-flavour boxes out from the grouped ones, which is why one product line ends up looking like a dozen.

The practical effect is only that the flavour you want may not be on the page you landed on. The table above and the links at the foot of this page cover every one of the ten. Tidying this into one listing per format is on our list.

Who should not buy this

If you want a large amount of CBD in one go, this is not the format. Ten milligrams in a lollipop is a deliberately modest piece, and reaching a higher figure by eating several sweets is neither efficient nor something we would suggest. An oil or a capsule gives you a stated figure in one measured serving.

If you need allergen information before you buy, hold off and ask us first. It is not published by anyone, including the manufacturer, and we will not guess on your behalf.

If you are buying a display box expecting variety, note that a box is a single flavour. It is built for a shop counter rather than a household, which is worth knowing before a hundred identical lollipops arrive. The five-piece gift box exists for exactly this reason.

If you dislike very sweet confectionery, nothing here will suit. These are sugar and glucose syrup with a gum centre, aimed squarely at people who like sweets.

And this is 18+ only. That matters more than usual with brightly coloured lollipops, which should be kept where children cannot reach them.