Multitrance Cannabis CBD Chewing Gum, Mango Kush, 36mg a Blister

Thirty-six milligrams is the blister, three is the piece

Here is the manufacturer's specification line, which is identical across every brand label this gum is sold under: twelve pieces, seventeen grams, containing Cannabis Sativa and 36mg CBD.

Twelve pieces. Thirty-six milligrams between them. Three milligrams in each piece of gum. The 17mg version of the same product works out at roughly one and a half milligrams a piece.

This is not a criticism of the product, it is a criticism of how it is labelled and sold. Three milligrams a piece is a perfectly reasonable amount for a gum, and it sits alongside what the market leaders publish. The problem is that the number on the packet is the blister total, the number a buyer assumes is the piece, and nobody closes that gap.

There is a visible reason for the muddle. On the 17mg version, the number seventeen appears twice on the same specification line meaning two entirely different things: seventeen grams of gum, and seventeen milligrams of CBD. Once you have seen that, the confusion in this market stops being surprising.

Only one page in all of our research publishes per-piece figures at all, a British review roundup, and it does it properly for three other brands. It does not cover this gum, so the discipline never reaches the buyer who needs it. The table sets this product against the figures that roundup does publish.

What is actually in it, and the colourant with three different legal answers

The panel published for this gum range runs: sorbitol, isomalt, maltitol syrup, acesulfame K and sucralose as sweeteners, a gum base containing soy lecithin, flavouring, glycerol, gum arabic, hemp essential oil, CBD oil, colourants, carnauba wax and an antioxidant.

Three things in that list are worth pulling out, because between them they are more useful than anything else published about this product.

First, the soy. The gum base contains soy lecithin, which is a declared allergen, and it sits buried in the middle of an ingredient list on one retailer's page and appears nowhere else in the market. If you avoid soy, that is the line that matters and you should not have had to read this far to find it.

Second, the sweeteners. Sorbitol, isomalt and maltitol are sugar alcohols, which is how the gum is sugar-free. Food labelling in the United Kingdom and the European Union requires confectionery above a certain proportion of these to carry a laxative-effect statement on the pack. Nobody publishes whether this product crosses that threshold, and given it is sold by the display rather than the blister, that is worth knowing before you order.

Third, and this is the part nobody in this market has noticed. The colourants declared for this range include E171, titanium dioxide. The European Commission banned E171 as a food additive in January 2022, and food containing it could no longer be produced or sold in the EU from 7 August 2022, following advice that concerns about genotoxicity could not be ruled out. Great Britain did not follow. The Food Standards Agency and Food Standards Scotland declined to implement the ban, E171 remains permitted in food sold in England, Scotland and Wales, and the UK Committee on Toxicity completed its own assessment in October 2024 and set a health-based guidance value. Northern Ireland does follow EU food law under the Windsor Framework, so the EU position applies there.

Now read that against the compliance line printed on every pack in this family: one hundred per cent legal for consumption in the European Union. An additive the EU banned four years ago sits inside a product whose own headline compliance claim is EU legality. We are not going to pretend that is tidy.

One honest limitation on our part. The panel we have seen for this range comes from a retailer page that names mint flavouring on a mango product, so panels are plainly being copied between flavours and we cannot promise E171 is in the Mango Kush blister specifically. We are asking the distributor for the exact panel for this flavour. Until it arrives, read the ingredient list above as the range's rather than as this blister's, and ask us if any single line in it matters to you.

An EU compliance line is not a British one

Every page selling this gum quotes the same sentence about EU legality, and every one of them leaves it to do work it cannot do. The United Kingdom is not in the European Union. A statement that a product may lawfully be consumed in the EU tells you nothing about its position here.

What matters here instead is the ingestible CBD regime. A CBD chewing gum is a food product, so it falls inside the Novel Foods rules that govern ingestible CBD in Britain, and validated products sit on the FSA's public list. We are not claiming this gum is on that list, because we have not verified that it is. Our page on Novel Foods explains how the regime works and what a validated listing actually means.

Two separate things worth keeping apart, since no page in this market separates them. The brand states the gum is THC free, which is a statement about the cannabinoid content. Whether an ingestible CBD product holds Novel Foods authorisation is a different question entirely, and being THC free does not answer it.

The consumer rule on controlled cannabinoids, for completeness, is a maximum of 1mg per container rather than a percentage of anything. That is not the constraint that bites on a THC-free gum, but it is the test, and it is the one most pages in this category state wrongly.

Four brand names, one Amsterdam factory

We stock CBD chewing gum under four different brands. All four are made by the same manufacturer in Amsterdam, and the evidence is not circumstantial.

Our distributor's records list Multitrance as the manufacturer for every Astra Hemp, MediCBD, Bubbly Billy Buds and Multitrance gum. The product descriptions are word for word identical apart from the brand name and the flavour, down to the same specification line and the same ingredient panel. And the manufacturer's own website hosts all twelve of them, across all four brand names, as its own products.

So the choice between these gums is a choice of label and flavour, not of formulation. That is worth knowing before you spend time comparing them as though they were rivals.

The same pattern runs through the gummy bears we stock, which is set out in more detail on that product's page.

There is one small consequence specific to this listing. Our distributor publishes no description at all for the Mango Kush 36mg gum, not a word. Everything on this page has been reconstructed from the identical listings under the other three brand names, which is itself the clearest proof of the point.

What chewing it is actually like, and for how long

Mango Kush is a sweet tropical mango over a mint-free gum base, and the cannabis in the name is a strain reference rather than a taste. It is sweeter than a standard mint gum and the flavour fades faster than a sugar-sweetened one would, which is normal for polyol-sweetened confectionery.

The manufacturer's guidance is to chew slowly for around ten to fifteen minutes. That is not arbitrary. A gum releases what it carries gradually, and cutting it short leaves some of it in the gum rather than in you.

Gum is a genuinely different format from a gummy, because some of what it releases is taken up through the lining of the mouth and the rest is swallowed with saliva. The two routes behave differently. That is a general point about CBD rather than about this product, so rather than reproduce it here, our guide to how much CBD to take goes through it properly.

One last practical note. Three milligrams a piece means the whole blister of twelve is thirty-six milligrams, and the FSA advises healthy adults to keep intake from CBD food supplements to no more than ten milligrams a day. A blister is not a portion.

How it compares with the other CBD gums we stock

Eight gum listings across four brands, all from the same factory, so the honest comparison is on strength, flavour and availability rather than on quality.

The last row is in the table deliberately. Tyson 2.0 sells a cannabis-branded chewing gum that contains neither CBD nor THC, and it sits in the same aisle. If you are choosing a gum and the cannabinoid is the point, that is the row to avoid.

Who this is not for

Anyone who read 36mg and pictured that in one piece. Three milligrams a piece is the real figure and it is a light gum. If you want a larger amount in a single serving, a gummy or an oil will get you there and a gum will not.

Anyone who avoids soy. The gum base contains soy lecithin. That is the clearest reason on this page to buy something else, and it should not have been buried in an ingredient list on one page of the internet.

Anyone sensitive to sugar alcohols, or anyone who needs to know whether this pack carries a laxative-effect statement. Sorbitol, isomalt and maltitol are what make it sugar-free, nobody publishes the proportions, and we are not going to guess at them.

Anyone in Northern Ireland who wants certainty about the colourant. E171 is permitted in Great Britain and not in Northern Ireland, we have not yet confirmed the exact panel for this flavour, and until we have, that is a genuine open question rather than a technicality. Ask us and we will chase it rather than reassure you.

And anyone comparing these four brands expecting a difference in what is inside. There is not one. Pick the flavour and the strength, and ignore the label.